In a world where Google ranks websites based on how relevant they are to a user’s search, guest posting has become a key strategy to increase the number of visitors to a website.
Yet on Quora, you can always find questions like these: Does guest posting still matter? Is it okay to guest post on another blog? The answer is definitely yes because guest posting is a way for bloggers to get their content in front of a new audience and become an expert in the niche.
And this article is here to end the confusion because it is a complete guide to guest posting on blogs. It covers topics like the benefits of guest posting, writing a quality guest post, looking for guest post opportunities, etc.
So, be sure to stick around until the end.
Let’s start with something basic, like what exactly is guest posting?
What Is Guest Posting
Guest posting is the process of submitting content to another blog or news website. You can submit guest posts to blogs in your industry, large publications, and smaller outlets. If you guest post well, you get exposure to the guest post site’s readership.
What Are The Benefits Of Guest Posting On Blogs
- Guest posting is a great way to build relationships with other bloggers and readers. By guest posting on another blog, you’re providing value to readers by sharing your knowledge or experience on a particular topic.
- It is a great way to improve your business’s SEO ranking. If you guest post on a high-quality blog that publishes regular posts, you’ll increase your website’s search ranking.
- By guest blogging, you can connect with other bloggers and business influencers who can refer you to their readers.
- The primary advantage of guest posting is increased website traffic, as you can reach more people than if you were only posting on your site.
- It is a great way to build high-quality backlinks to your website. When you write guest posts and publish them on other sites, you build niche-relevant links back to your website.
How To Write A Quality Guest Post
When guest posting on other blogs, there are a few things you need to keep in mind.
Choose The Right Blog:
Not all blogs are created equal. When choosing a blog to guest post on, make sure that it will benefit you and your business.
The blog you choose should have a similar audience you plan to target. In addition, it should have a similar tone and style as your blog because it will help make your post look less like an advertisement and more like a post that provides value to readers.
To ensure that a guest post will have value, check out the blog’s social following before you contribute.
Do Keyword Research:
It’s important to conduct keyword research before writing a guest post because most site owners check the keyword volume before accepting a post. If the keyword volume is low, chances are high DA (domain authority) websites may reject your post right away.
You can use tools like Ahref or Semrush to find keywords with high traffic and low competition. Doing this ensures that your post is seen by as many readers as possible.
You can check this “Free Keyword Reserach Course” I provide on my blog to help you find related keywords for free.
Once you have a list of keywords, use them in your guest blog post title and throughout the article to help boost its rank in search engines like Google or Bing.
Understand The Topic:
Before writing your guest post, it’s important to understand the topic well. It will help you ensure that your guest post is high quality and provides value to readers.
The guest post that you submit should also be something that you are passionate about. If your guest post isn’t relevant or engaging, bloggers will prefer to pass on the guest post rather than publish it.
In addition, Make sure that your guest post is well-written and error-free. A guest post with poor grammar or spelling errors will reflect poorly on you and your business.
Provide Value:
When writing a guest post, always remember to share rich information in your posts. Because most of the time, readers will assume that if you guest post, it’s because you have something to sell them.
But by writing a quality post that contains information readers can’t find on Google will help you establish trust with the site owner and readers.
There are many ways that guest posters can provide value to their posts. For example, guest bloggers could inspire readers with an interesting fact, provide information to help readers make better decisions, etc.
Check Other Bloggers Guest Post On The Site:
Before applying for a guest post, it’s a good idea to browse other guest posts that have been published on the site. This way, you will see what type of tone and style the blog uses when publishing posts.
It’s also good to look at the quality of content published on the site. If the site is publishing low-quality guest posts, it may reflect poorly on you and your business.
Additional Tips On How To Guest Post On Blogs
Read The Guideline:
Always read the guest blogging guidelines before submitting a guest post. You should familiarize yourself with each site’s guest blogging policies, as they may differ from one site to another.
You will avoid rejection if you do this.
Check If The Website Already Covers The Topic:
Before you submit a guest post to a website, be sure to check if the website already covers the topic or not. In this way, you can save yourself time and avoid writing irrelevant posts.
Send An Email:
Send an email to the site owner. Introduce yourself, compliment them on their blog and ask if they would be interested in publishing your guest post. Try waiting for a reply, but if you don’t receive any response even after days, move on and look for another blog to post on.
And once your guest post has been accepted and published on a site, promote it across all of your social media profiles, including Twitter, LinkedIn, etc.
Guest Posting Example
Since I launched my blog, I have written guest posts for two sites. On the one blog, I cover the topic “New Mediavine Requirements” and the other “What’s The Difference Between Google Search Console And Google Analytics.”
Both of the articles are well-written and informative. In fact, one of my articles ranks #5th on the Google search result page.
Google ranks it on the first page because of its high quality. For this post, I worked extra hard and included a lot of keywords and frequently asked questions.
(I share my keyword research methods in the course. Be sure to check it out)
And this is what you should be doing with your guest posts. It should be better than the blog posts you publish on your blog.
Where To Look For Guest Posting Opportunites
Use Google To Find Guest Blogging Opportunities:
You can easily find guest posting opportunities using Google or another search engine. Enter the following keywords into the search engine:
Industry keyword + write for us
Industry keyword + guest blogger requirements
Industry keyword + guest blogging websites
Industry keyword + guest blogger wanted
Sometimes you can use a site name + guest blogging guidelines to help you find a particular site guest posting opportunity.
Use Social Media Platforms:
You will be surprised to know how many guest posting sites you can find on social media platforms. Start by searching for guest posting opportunities on Twitter or Instagram.
Use hashtag searches to find guest posting opportunities on these social media platforms.
Search for guest blogging opportunities on Twitter using #guestblogging.
Same for the Instagram-type hashtags like #guestpost, #guestposting, or #guestpostingguidelines on the search bar.
Few Words Of Thought
So we reached the end of this post. I shared a lot of information about guest posting with tips and tricks in this article. So, I hope now all your doubts about guest posting are clear, and you realize that it has major advantages.
One to keep in mind when sending pitches or articles, you will get a lot of rejections. Many websites will ignore your request, and some might reply and ask you for payment but never pay any amount to get your post to publish because it is against Google guidelines, and if somehow Google finds out you paid for your guest post, it will penalize your site.
Keep these things in mind when sending your pitch. Also, if you have any questions, or suggestions comment below!
Frequently Asked Question
Q: Should I allow guest posting on my blog?
Guest posting is fantastic for your blog because it will allow you to publish articles without putting in a lot of effort. You will build your site’s reputation, and, most importantly, you will be able to post articles frequently, which will increase your site’s authority.
But only accept guest posts from blogs in your niche.
Q: How do you write a guest post on a blog?
You need to follow the following methods to guest post on a blog
- 1. Find a blog that you want to guest post on
- 2. Read the blog’s guest posting guidelines
- 3. Write a great guest post that is RELEVANT to the blog’s audience
- 4. Make sure your post is high quality and well-written
- 5. Include a bio and a link to your website or blog
- 6. Submit your guest post
- 7. Promote your guest post on social media
- 8. Thank the blog’s editor for publishing your guest post
Q: Does guest posting still works?
In 2021, guest posting is still one of the major ranking factors of Google. However, avoid writing low-quality articles just for the sake of generating links.
Q: Is guest posting paid?
Guest posting shouldn’t be a paying gig. As mentioned above, never pay any amount to get your post published on a site no matter what is the authority of a site because it is against Google guidelines, and if Google finds out you paid for a guest post, it will penalize your site.
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