If you have been building wealth for a while now and want to share your knowledge with others, starting a finance blog is one of the best ways.

Finance blogs are in high demand. The reason why it’s so popular is that people want to know how to make money and save money on anything from investments to rent.

The good thing about the finance niche is that it has a large audience, meaning there are many ways to monetize it. You can sell ad space, affiliate products, services, etc.

This guide teaches you how to start your finance blog and provides some tips to make it successful.

Note: This post contains an affiliate link, which means I earn a little when you purchase using this link at no additional cost to you.

Table of Contents

What Is A Finance Blog?

A finance blog is a website where people can find information about financial topics that interest them. There are many different types of finance blogs that cover various topics like investing, retirement planning, taxes, and more! The most popular ones usually include tips on personal finance or money management for young adults and professionals.

A good finance blog should be written in an easy-to-understand language and include colorful images or videos whenever possible so it can be more interesting (and easier) for readers to follow along with the content.

It should also be mobile-friendly, so anyone can view it on their phone or tablet without having any issues with navigation or legibility.

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Why Start A Finance Blog?

There are many reasons why you should start a finance blog. Some of the most common reasons include the following:

Finance is an evergreen topic: Finance is a subject that can be very complex, but it also has an element of simplicity. People are always interested in the latest news and developments in the financial world, so there’s always something new to write about.

To advise others: If you know finances, including investments and savings plans, then starting a finance blog will allow you to share that knowledge with others who might need it badly but don’t know where to look.

To increase your visibility as an expert in your field: People will come to see you as an authority on the subject if they enjoy what you have to say and find value in your content.

Make money from the blog: A popular blog on finance can be a great way to make money. You can use your blog to promote affiliate products, sell your ebooks, or earn money from ads on the website.

How To Start A Finance Blog

1. Pick A Niche:

One of the first things you need to do when starting a finance blog is to pick a niche. In other words, you need to decide what type of content you will write about and who your target audience will be.

While it will be tempting to try and cover every area of finance, this can quickly become overwhelming and confusing for your readers. Instead, choose one or two areas where you have the expertise and focus on those topics exclusively.

There’s no reason why you can’t branch out into other areas later if they become popular. Still, it’s better to start small and build your reputation before trying anything too ambitious.

Here are some finance blog topics to help you get started:

Personal finance blogs: These blogs focus on personal finances (i.e., how to manage your money better or become financially independent). They often include tips on saving money or making more money.

Investing blogs: These blogs are aimed at investors who want to learn more about investing strategies and ideas.

Financial advice websites: These websites offer free financial advice for people struggling with debt or other financial issues such as bankruptcy.

Business Finance Blogs: These blogs provide in-depth information about how businesses use different types of financing to grow their business.

Retirement-focused blogs: These blogs typically cover topics like Social Security benefits, pension plans, and other post-retirement income sources.

The more specific your niche is, the better it will be for search engine optimization (SEO). You’ll have more opportunities for keyword density and more chances to rank for search terms related to your site’s content.

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2. Choose A Domain Name:

The domain name is a key part of your overall online brand. It’s the first thing people see when they visit your website, and it’s also what people will use to find you on social media and search engines.

Choosing the right domain name can help you stand out from competitors and create a memorable brand identity. But it can also be a challenge if you’re unsure where to start. Here are some tips for choosing a domain name for your finance blog:

1. Make sure your domain name isn’t already taken:

Many bloggers make the mistake of going after a domain name already taken. To avoid making this mistake, enter your preferred domain name into any search engine (Google is best) with no punctuation or spaces: for example, “myblogaboutmoney.com.”If nothing comes up, then congratulations! You’ve found an available domain name!

2. Use your brand name:

If you have an established brand, choose something related to that name so people who already know your business will immediately recognize the site when they see it online or in search results. It also allows you to easily build trust with your current customers and target new ones.

3. Add keywords:

Adding keywords to your domain name is essential if you want people to find your blog easily when they search online. This helps search engines categorize your site correctly so that more people end up on it.

4. Keep it short and easy to remember:

It’s best to keep your domain name as short and simple as possible since you want it easy for people to remember or type into a browser.

3. Choose A Web Host:

When you’re ready to launch your website, you must choose a web host. A web host is an Internet Service Provider (ISP) that provides you with the space to host your website on the web.

You should have a clear idea of what your needs are when it comes to hosting. Do you want unlimited bandwidth? Unlimited storage? Is 24/7 support important? If so, what kind of support do you need? Do you need any special features like SSL certificates or WordPress integration? This will help narrow down your search and make it easier for you to find the right host for your needs.

Don’t worry about signing up for a long-term contract. Most web hosts offer monthly plans with no contracts attached, so if something goes wrong with your service or things aren’t working out for whatever reason, it’s simple to switch providers without paying fees or penalties.

My recommendation is DreamHost. It is ranked one of the best hosts out there and the cheapest, too. You can get started for less than 5$ per month. The package includes free SSD storage, a Free SSL certificate, Unlimited Traffic, Free WordPress migration, and much more.

Check out this “DreamHost Review” to learn more about this provider.

4. Install WordPress:

WordPress is the most popular content management system (CMS) for websites. It’s free and easy to use, and it has a huge community of developers who create thousands of plugins and themes that allow you to customize your site as much as you want.

Before I begin, it is important to mention that DreamHost comes pre-installed with WordPress, meaning you don’t need to worry about any technical details. You can just get started.

But if you choose to do everything manually, here’s how you can install WordPress to any hosting provider:

Download WordPress and unzip the file.

On your server, create a MYSQL database and user for WordPress.

Configure the wp-config-sample.php.

Fill in the required details and run the WordPress install.

For more details, you can check this article, “How To Install WordPress Complete Beginner’s Guide.”

5. Pick A Theme:

A successful finance blog is all about the right combination of content, design, and marketing. However, one element is often overlooked: choosing a suitable theme.

When starting a blog, it’s tempting to go with the “default” theme. After all, it’s free, and you don’t have to do much to get started.

But if you’re serious about growing your audience and earning money from blogging. In that case, it’s worth investing in a premium theme that’s easy to read, responsive, and optimized for search engines.

The best-paid theme providers in the industry are Elementor and Astra themes.

Additionally, a finance blog should look professional and trustworthy to its visitors.

A good starting point is to look at the sites of other finance bloggers who have been around for a while. See how their site looks and functions.

Make sure the theme is easy to customize; you’ll want to be able to make changes yourself without having to hire someone else to do it for you; that is just one more expense in an industry where every penny counts.

6. Branding Your Blog:

Branding is the act of creating a name, symbol, or design that identifies and differentiates a product from its competitors. It’s one of the most critical aspects of marketing because it allows you to build a strong identity that people will recognize and remember when they see it.

Bloggers can use branding the same way other businesses do by creating an identity for their blog that sets them apart from others in their niche.

For starters, it’s a good idea to take some time and think about what makes your blog unique and how you can make it stand out from the crowd.

Once you’ve figured out what makes your blog unique and special, then comes the fun part of putting together a strategy for branding your finance blog. Some of the things you can do are:

1. Choose colors that represent your brand. You can use these colors in your logo, social media, and website background.

2. Create a persona for yourself as an author. This helps people quickly identify you, which will build trust with readers.

3. Create social media accounts for your blog and post regularly on them.

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7. Install Plugins:

Plugins are small pieces of software that add extra functionality to your site and allow you to do things that aren’t possible out of the box.

The best part about using plugins is that they don’t require coding knowledge! You’re all set if you know how to install a plugin and activate it.

You can find thousands of different plugins on the WordPress repository (which is why I recommend using WordPress if possible). They range from simple contact forms all the way up to complex eCommerce solutions designed. You can even use a plugin to create a better user experience.

The best way to find the right plugin is to search for it by name and read customer reviews.

8. Add Legal Pages:

Your blog is a great place to showcase your expertise in your field and build trust with potential customers, and adding legal pages can help you do that.

But what exactly is a legal page? A legal page is a type of website page that contains information about the business and its products or services. These include things like copyright infringement, terms of service, privacy policies, etc.

You might be tempted to skip legal pages because they’re less fun than blog posts. But don’t underestimate the value of having pages that can prevent any issues from arising in the future.

To create legal pages, you can use free services such as TermsFeed and Termly, as well as premium ones like GetTerms. Also, you can hire a lawyer if your budget is high.

9. Publish Your First Post:

You have spent a lot of time getting to this point. You have created your finance blog, set up your web hosting account, and installed WordPress on your hosting account, and now it’s time to start writing.

Before you start, ensure you have a clear idea of what you want to write about. Not only will this make your writing more compelling and interesting, but it will also help you stay focused as you write.

Once you’ve decided on your topic, write down a few bullet points describing the main points you want to talk about. Then, add any specific details or stories related to those topics that might come up during the writing process. This will help you stay focused during the writing process and ensure that nothing gets left out.

If you need help with keyword research for your posts, you can check out my “Free Keyword Research Course.”

Once you finish writing your blog post, the next step is to publish it. To publish a new post, click “Publish” at the top of your blog dashboard (for WordPress users).

10. Monetize Your Blog:

Welcome to the world of financial blogging! You’re about to become an expert in your chosen field. But how will you make money from your blog?

Finance blogs can be highly profitable, so there are many ways to monetize them. Some methods are better suited than others depending on the type of content produced and your audience size.

Here are some ways you can monetize your finance blog:

1. Display ads:

Display ads are the most popular form of online advertising. They are served as banner ads or skyscrapers on web pages and mobile apps across the internet. Typically, advertisers pay when someone clicks on their ad or views it for a certain amount of time (known as CPM). You can integrate these ads into your website using an ad network such as Google AdSense or Ezoic.

2. Affiliate marketing:

Affiliate marketing is when you promote someone else’s product or service while earning commission on each sale using your link or referral code (also called a tracking code). Here is a list of some of the best affiliate programs for bloggers.

3. Sell e-books:

Consider writing an e-book about a topic that could be helpful to others, such as budgeting or debt management, and selling it through Amazon Kindle Direct Publishing (KDP).

4. Sponsored posts:

Blogging sites like this one often have a section dedicated to sponsored posts where they publish content written by their advertisers and give them prominent placement on their site in exchange for payment.

11. Increase Traffic With SEO:

You’ve spent a lot of time and energy creating good content for your blog. Now it’s time to get those visitors to your site.

There are many ways to increase blog traffic, but some are more effective than others. If you want to grow your blog from thousands of page views a month to millions, search engine optimization can help you reach your goals.

Search engine optimization is the process of increasing the number of visitors from search engines like Google, Bing, and Yahoo!.

This means you need to have a good meta description and title tag on each blog page. It also means that you should include keywords in the content of each blog page so that search engines can easily find it.

The more optimized your site is, the better it will rank on search engines.

Conclusion

Starting your finance blog can be a thrilling experience. Sure, there is a lot of work that goes into it. But if you’re up for the challenge and willing to put in the time, your financial knowledge will grow immensely by writing blog posts.

And it’s not just about you. You’ll be helping people who want to learn more about personal finance issues, too.